Experimental design with network effects for companies to enter in a monopoly market: Case study with undergraduate students in an entrepreneurial roleplaysetting

Authors

  • Gonzalo Villa-Cox Escuela Superior Politécnica del Litoral, ESPOL, Facultad de Ciencias Sociales y Humanísticas, Campus Gustavo Galindo, Guayaquil, Ecuador - Máster en Economía y Finanzas de la Barcelona Graduate School of Economics/Universitat Pompeu Fabra, Barcelona, España
  • Everardo Quezada Máster en Economía y Finanzas de la Barcelona Graduate School of Economics/Universitat Pompeu Fabra, Barcelona, España
  • Joseph Aguilar-Bohorquez Escuela Superior Politécnica del Litoral, ESPOL, Facultad de Ciencias Sociales y Humanísticas, Campus Gustavo Galindo, Guayaquil, Ecuador
  • Ivanna Valverde-Bajana Escuela Superior Politécnica del Litoral, ESPOL, Facultad de Ciencias Sociales y Humanísticas, Campus Gustavo Galindo, Guayaquil, Ecuador
  • Paul Vera-Gilces Escuela Superior Politécnica del Litoral, ESPOL, Facultad de Ciencias Sociales y Humanísticas, Campus Gustavo Galindo, Guayaquil, Ecuador

Keywords:

Experimental design, Educational research, Experimental analysis of behaviou, Prior knowledge, Educational games

Abstract

This article examines the importance of experiments in the undergraduate learningprocess, as well as the use of game theory in experimental designs oriented towards compe-titive environments. For this purpose, an experimental design based on the theoretical modelpresented by Karlinger and Motta (2012) is proposed. The experiment was conducted with24 Economics undergraduate from a polytechnic university (Escuela Superior Politécnica delLitoral). The students were organised to play randomly in two different scenarios. A linearprobability model (LPM) was used to test whether there was a statistically significant effect forthe experimental scenario on individual purchase decisions, as well as the subsequent entry ofthe company into the market. It was also found that other idiosyncratic characteristics, suchas gender and knowledge of game theory, were relevant factors.

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Published

2018-01-01

Issue

Vol. 41 No. 115 (2018): Pages 1-150 (January-April 2018)

Section

Articles

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